3D Signatures

Case 07 · Biotech · 2016

Client
3D Signatures
Sector
Biotech
Engagement
Pre-IPO brand and listing
Duration
Summer 2016
Delivered
  • Brand strategy
  • Copywriting
  • Identity design
  • Website design
  • Presentation design
  • IPO PR strategy and logistics
Outcome
They listed. They rang the bell.

Make the case for a cancer diagnostic built on telomeres — the tiny tips of a human chromosome — clearly enough to take a company public.

Brief

3D Signatures came to us pre-IPO, needing a consistent brand strategy, an identity and, yes, presentation design before listing.

Their vision was to change the way cancer treatment plans are developed, using genomic imaging to scan telomeres. That last part is the vital piece, and it is also the hard part: a company whose entire thesis rests on something most people have never heard of and cannot picture.

Investor presentation spreads for 3D Signatures 3D Signatures identity Investor deck cover: genomic imaging for precision medicine The 3D Signatures website

Approach

We looked at the whole patient journey, from diagnosis through to treatment, and went looking for the kernel — the reason this company was a game-changer rather than another biotech with a technology.

We found it in the consequence rather than the science. Early diagnosis and targeted treatment save lives and give people a better quality of life, and all of it turns on one tiny piece of our genetic structure.

That became the spine of everything: the identity, the copy, the website and the deck that went in front of investors. Such a tiny telomere needs a beautiful identity and a clear case for support.

Result

3D Signatures listed, and we handled the PR strategy and logistics around the listing itself.

We made sure they rang the bell.

3D Signatures ringing the opening bell at the Toronto Stock Exchange
Image courtesy of the TSX

This is how we'd approach yours.

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