3D Signatures
Case 07 · Biotech · 2016
Make the case for a cancer diagnostic built on telomeres — the tiny tips of a human chromosome — clearly enough to take a company public.
Brief
3D Signatures came to us pre-IPO, needing a consistent brand strategy, an identity and, yes, presentation design before listing.
Their vision was to change the way cancer treatment plans are developed, using genomic imaging to scan telomeres. That last part is the vital piece, and it is also the hard part: a company whose entire thesis rests on something most people have never heard of and cannot picture.
Approach
We looked at the whole patient journey, from diagnosis through to treatment, and went looking for the kernel — the reason this company was a game-changer rather than another biotech with a technology.
We found it in the consequence rather than the science. Early diagnosis and targeted treatment save lives and give people a better quality of life, and all of it turns on one tiny piece of our genetic structure.
That became the spine of everything: the identity, the copy, the website and the deck that went in front of investors. Such a tiny telomere needs a beautiful identity and a clear case for support.
Result
3D Signatures listed, and we handled the PR strategy and logistics around the listing itself.
We made sure they rang the bell.
This is how we'd approach yours.
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