MCC Toronto
Case 05 · NGO · 2018
Capital Campaign Case for Support.
Brief
[What existed before, who it was failing, and the constraint that shaped the response.]
primary — finished work
detail
detail
secondary — in context
Approach
[The decision first, the reasoning second.]
[What was removed, not only what was added.]
Result
[The outcome in prose. One number if you have it; plain language if you don't.]
[00][What this number counts.]
[00][What this number counts.]
[00][What this number counts.]
[A short client quote, twenty words at most, in their voice.]
[Name, Title, MCC Toronto]
This is how we'd approach yours.
Start a conversation →More work.
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