Satori

Case 03 · Travel Retail · 2018

Client
Satori
Sector
Travel Retail
Engagement
Corporate identity and brand system
Duration
Winter 2018
Delivered
  • Identity and custom wordmark
  • Brand guidelines
  • Out-of-home advertising
  • Print and packaging
  • Signage
  • Website
  • Presentation template
Outcome
An agency that sells to luxury houses, finally looking like one.

Satori sells the argument that an airport is not dead time. The brand had to make that case before anyone read a word of it.

Brief

Satori is a bespoke retail support agency launched in 2013 with the goal of changing the way consumers interact with brands in-store. Satori sees travel retail as a gateway to targeted, precise, and engaging brand experiences. The right blend of strategic thinking, curiosity and experience gives them the insight to make powerful connections between consumers and a brand–at every stop on their travel journey.

A katana held across the shoulder in near darkness — the reference the Satori mark was drawn from The tagline set in the Satori letterforms: enlightening retail experiences A matte black Satori gift bag, and the letterhead Satori business cards for the two partners, laid over a tiled pattern of the wordmark Transit shelter poster at dusk: they see a departure gate, we see a gateway to experience Satori blade sign mounted on a building exterior

Approach

The Language of Precision.

Inspired by the traditional Japanese Katana, we created an identity that represents transcendence and luxury in today’s fast-paced retail industry. We have developed a fully customized typeface that cuts, marks, and moves with every turn. It’s modern and stylish, with a nod to Japanese precision and craftsmanship.

Toronto, Vancouver, Los Angeles — Satori’s markets, drawn in the wordmark, resolving into the name

Result

An identity that holds at both ends: a blade sign read from across the street, and 8pt type on a partner's co-branded lockup.

Print, packaging, out-of-home, signage, and a presentation template built so two partners could pitch without calling a designer — which, for an agency that lives in pitches, was the deliverable that got used the most.

We built the website too. It is still running.

satoricgi.com →

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